Based on data from tens of thousands of accounts, a new study reveals the best times to post on social media.
As people around the world adjust to ever-changing routines, the best times to post on social media continue to deviate from the norm.
As a result, the best time to post on social media last year might not be as effective this year.
Sprout Social examined current data and issued updated recommendations for 2022, taking into account people's evolving us of social media usage.
As stated at the outset of the study, people's self-reported use of social media is increasing in comparison to previous years:
The report's insights are based on data collected from Sprout Social's 30,000+ customers over the last year.
Data was analyzed to determine when content was most and least frequently accessed, and then segmented by platform and industry.
Of course, these studies have limitations because there is more to successful social media posts than simply posting at the "right" times. So, the usual caveat applies correlation does not imply causation.
Having said that, you might find the data useful as a starting point for testing the best times to post on social media for your specific audience.
Instagram experienced a surge in popularity between 2020 and 2021, reaching two billion monthly users by 2022.
Because of the increase in users, the top time periods to post on Instagram have expanded, with midday engagement on weekdays increasing compared to previous years.
The best days and times to post on Instagram are:
According to the study, there are also opportunities for increased engagement in the evenings and on weekends.
The best times to tweet on Twitter have changed "significantly" since last year.
Throughout the week, engagement is highest in the mid-mornings and mid-days.
According to Sprout Social, this is due to a greater interest in developing news and updates, as well as a desire for entertainment via viral Tweets and memes.
Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m. are Twitter's peak engagement times.
Sunday is the worst day to post on Twitter.
LinkedIn is the report's only social network with consistent year-over-year time periods for high levels of engagement.
LinkedIn engagement is highest during the US workweek, is most concentrated during midday, and does not extend too far beyond the US workday hours.
LinkedIn posts are unlikely to receive much engagement on the weekend, when engagement drops significantly.
The best time to post on LinkedIn is Tuesday between 10 a.m. and noon.
Wednesdays and Thursdays are the best days to post on LinkedIn.
Saturdays and Sundays are the worst days to post on LinkedIn.